You get what you pay for – most of the time anyway. When the economy is struggling, you should get a little more than you pay for!
Great companies are giving great service and promising a guarantee of that. Many companies, like Zappos, Amazon, or Spuds, for example, are delivering to your door with a promise of a delivery date and the return of items you’re not happy with. Business is increasingly focused on convenience and customer satisfaction.
Real estate should be the same. While we can’t make guarantees about the house you’re buying, we can make guarantees about the service you receive during the transaction. Buying and selling real estate is a large transaction so the stakes are high and so should your expectations be.
When signing with a Realtor, get a guarantee of at least the minimum services you want from that Realtor. This can include professional photos, a virtual tour, newspaper marketing, a weekly open house, or whatever is most important to you. Once you have outlined what you expect, ensure you have a way out if they don’t live up to their promise. If they promise professional photos and then snap photos themselves with their iPhone, you should be able to cancel the contract as they didn’t live up to their end of the bargain. It’s best to have a way-out clause written into your contract from the start and to ask about what will be required to release you from the contract or sever the agreement should you need to.
Do the research, know what you want, and ask for a service guarantee. If they’re not willing to do that, I’d suggest moving onto the next until you find someone who will. If they can’t stand behind their service then you deserve better. In the same vein, if you’re paying discounted prices, you can likely expect discounted service.
So know what you’re paying for and don’t settle for less. Especially when the stakes are high.
For more tips, tricks, and what to expect when buying or selling real estate get a copy of POSITIVELY SOLD.