When you’re listing your home for sale, one of the most important factors is exposure.

To sell your home, people need to know it’s for sale. There are many ways to do this such as for sale signs, MLS, newspapers, classified ads, open houses, social media, and the internet. The internet has become one of the most important avenues for selling real estate.

Zillow is a company that has been in the USA for 12 years with 186 million unique views every single month to their website. They have recently entered the Canadian real estate market and are growing rapidly. It is an obvious channel to help provide massive exposure for your home listing. The more people that view your home online, the more people will schedule a showing, and that increases the likelihood of an offer. Exposure is massively important when selling real estate.

For a buyer, you also want to be exposed to as many properties and as much relevant information as possible. You don’t want to miss out on the perfect home just because it wasn’t advertised where you were looking.

As with all the information on the internet, you should be cautious too. Realtor.ca has MLS listings posted by those with a valid real estate license. Sites like Zillow, Trulia and Homes.com are open to the public. Anyone can list a property leaving the door open for inaccurate or unreliable information. Because of this, Zillow should supplement but should not replace the hands-on experience of a Realtor. Your Realtor will still have access to additional information, experience how to interpret the information, and have the ability to view the competition whereas no online system can replace that.

Zillow has a wide range of data and tools available to users to help during the process of both buying and selling homes. If you’re the type of buyer or seller that likes to be heavily involved in the real estate process, use these tools for added exposure and information.

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